Job Description
Job Title: Social Media Manager
Location: Durham, NC, in-person work
Department: Marketing, Full time - Salaried
Reports To: Director of Marketing or Head of Brand
About Carpe
Carpe is the next generation of sweat care. We’re reimagining the antiperspirant industry by creating science-backed, effective products that make sweat irrelevant. Founded by two sweaty guys, Carpe has grown into a thriving DTC brand with millions of loyal customers shopping through Amazon and our website. Our culture is fast-paced, data-driven, and deeply customer-obsessed—and we’re just getting started.
Role Overview
We’re looking for a creative, fearless, and highly organized Social Media Manager to lead Carpe’s organic presence across Instagram and TikTok. You’ll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans.
This role is ideal for someone who’s just as comfortable filming short-form content as they are managing a content calendar or engaging in comment threads. You’ll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition.
What You’ll Do
- Support the creative team during ad shoots—helping with prep, organization, and execution to ensure smooth production
- Maintain a flexible schedule to accommodate spontaneous opportunities—such as late-night shoots or last-minute travel (e.g., NYC trips for content capture)
- Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative team
- Develop and execute a social media content strategy across Instagram, TikTok, and other emerging platforms
- Create and edit high-performing organic content—from daily TikToks to IG Reels, story graphics, memes, and UGC compilations
- Own the content calendar, balancing product drops, brand moments, and reactive content tied to trends and cultural moments
- Monitor comments and DMs, escalating customer issues and ensuring Carpe’s voice shows up consistently
- Partner with Customer Experience to translate social feedback into actionable insights and improve retention
- Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns
- Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings
Who You Are
- 2–4+ years of experience running social for a DTC or CPG brand
- Strong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts)
- Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools)
- Comfortable with rapid iteration, creative risk-taking, and wearing many hats
- Strong communicator with excellent writing and visual storytelling chops
- Organized and data-literate—you understand how social ladders up to performance
- A culture sponge who stays tapped into internet trends and platform updates
Bonus If You Have
- Experience working with a CX team to improve sentiment and support responses
- Familiarity with light paid social boosting
- A love of testing and iterating based on real-time engagement metrics
- Experience working in a fast-paced, direct-to-consumer eCommerce environment
What You’ll Get
- Competitive salary based on experience
- Health, vision, and dental coverage
- Flexible PTO
- A front-row seat to the growth of one of the most disruptive brands in body care
Please email jess@mycarpe.com directly with your resume and a brief description as to why you are the best person for the role!
Job Tags
Full time, Flexible hours, Night shift,